Question 1

What is Generative Engine Optimization?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of structuring your website and content so AI models like ChatGPT and Gemini cite your business directly inside their answers, instead of only ranking your site on a results page.

Question 2

SEO vs GEO — what's the actual difference?

Accepted Answer

SEO optimises for ranking on a search results page and winning the click. GEO optimises for being the answer an AI model gives directly, often without any click at all. They share the same technical foundation but need different content structure.

Question 3

Do I need an AI SEO agency, or is regular SEO enough?

Accepted Answer

Regular SEO alone won't get you cited inside AI-generated answers — that requires structured data, an llms.txt file, and content written to be directly extractable. Most agencies still don't offer this as a real, technical service.

Question 4

What does a Generative Engine Optimization service actually include?

Accepted Answer

Technical GEO foundation (llms.txt, schema.org markup, AI-crawler auditing), content restructured for direct extraction, real authority-building, and ongoing citation tracking — not just buzzwords.

Question 5

Is RankMaster based in the UK?

Accepted Answer

RankMaster operates remotely, working with UK businesses over WhatsApp, email and video calls — the strategy is built specifically for the UK market, not generic content adapted from elsewhere.

Question 6

Do you only do GEO, or traditional SEO too?

Accepted Answer

Both, always together. The technical SEO foundation (site speed, structure, content quality) is exactly what GEO builds on top of — we never sell GEO as a disconnected add-on.

Question 7

How much does an SEO agency cost in the UK?

Accepted Answer

Typical UK pricing ranges from £500-£1,500/month for local or small business SEO, up to £5,000+/month for competitive enterprise or international SEO. The right number depends on your industry's competition level.

Question 8

How much does AI SEO cost?

Accepted Answer

AI SEO / GEO work is usually priced as part of a broader SEO engagement rather than sold standalone, since the technical foundation (structured data, content quality) overlaps heavily with SEO work you'd need regardless.

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