Typical UK agency RankMaster
Monthly investment ✕£500 to £5,000+, typical UK market rate, often opaque ✓Same scope of work, priced for what it actually costs to deliver, not inflated by UK overheads
GEO / AI citation work ✕Rarely offered as a real, technical service ✓Built into every strategy: llms.txt, schema.org, AI-crawler auditing
Content quality ✕Often outsourced or generic ✓Expert-led, data-driven content built around UK search behaviour
Technical foundation ✕No llms.txt implementation ✓llms.txt, schema.org and technical SEO from day one
Communication ✕Office hours, account-manager layers ✓Direct access via WhatsApp and video calls, no middle layers
Reporting & transparency ✕Limited reporting ✓Clear reporting on real traffic, rankings and citations