About RankMaster

More than an SEO agency. A growth partner for the age of AI.

RankMaster is a Brazilian SEO and GEO agency that operates in the United States, helping businesses get found on Google and in the answers of ChatGPT, Gemini, Claude and Perplexity.

We work with strategy and content, fully remotely and in American English, so that your business is found, understood and cited by people, search engines and AI systems in the United States.

RankMaster connected to Google, ChatGPT, Gemini, Claude, Perplexity and Google AI
2018
we started working in SEO
2024
llms.txt applied strategically
6
countries served
EN
in American English, fully remote
Companies that trust our work
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Our story

A team that studied search before it became a trend.

RankMaster began in 2018, when Bruno Alves started working in traditional SEO: rankings, the technical structure of websites and content. In 2020 the work expanded to local SEO and regional presence on Google Business Profile.

In 2023 we began studying how generative AI chooses the sources it cites. In 2024 it became practice: we started applying llms.txt strategically and structuring sites so that AI can understand them, which made RankMaster a GEO specialist in Brazil.

Today RankMaster is a Brazilian SEO agency that operates in the United States. We bring a method built and proven in Brazil to businesses here, working fully remotely in American English.

  1. 2018

    Traditional SEO

    We start working on rankings and the technical structure of websites.

  2. 2020

    Local SEO

    We expand into regional presence strategies and Google Business Profile.

  3. 2023

    First studies on AI

    We begin researching how generative AI chooses its sources.

  4. 2024

    GEO

    We standardize and apply llms.txt strategically in Brazil.

  5. 2025

    International growth

    The method built in Brazil goes to Portugal, the UK, the US, Estonia and Paraguay.

  6. Today

    SEO, GEO and AI visibility

    One methodology for traditional search and generative AI.

Manifesto

The problem was never showing up on Google.

For years the market believed SEO was only about winning positions.

But people's behavior has changed. Today thousands of decisions start inside ChatGPT, Gemini, Claude, Perplexity and Google AI, and anyone who asks an AI gets a few recommendations instead of a list of ten links.

Those who understand this shift build authority.
Those who ignore it keep competing only for clicks.

That is why RankMaster works so that your business is the answer, and not just another result on the list.

We chose to build the future.

ChatGPTillustrative example

Source: rankmaster.com.br
What drives us

We believe in real visibility, not empty promises.

Our work is to connect businesses with the right people at the right moment, with solid SEO, GEO and digital authority strategies.

  1. 01

    Transparency

    A schedule presented before the month starts and a monthly report on what was done and what changed in search and in AI answers.

  2. 02

    Focus on results

    Practical strategies that generate traffic, authority and opportunities, without promising a ranking or a guaranteed citation.

  3. 03

    Constant updating

    We study and test what is new in SEO, AI and technology before applying it to client projects.

  4. 04

    Long-term partnership

    We treat SEO as an asset that grows with the business, not as a campaign that ends.

We do not sell rankings.We build authority.
We do not follow checklists.We create our own methodology.
We do not work for algorithms.We create content for people and for AI.
We do not promise shortcuts.We build digital assets.
What being a pioneer means

Before it was a trend, it was fieldwork.

Since 2024 we have applied llms.txt strategically in our projects, long before the subject appeared in Google's tools. For us, being a pioneer means this:

  1. We research first

    We study how AI behaves before the subject becomes a trend.

  2. We test first

    We validate strategies in practice before applying them to clients.

  3. We create methodology

    We develop our own frameworks, and they are repeatable.

  4. We build technology

    We develop our own tools instead of depending only on third-party software.

What we do

One methodology, many fronts of work.

Every front follows the same logic: build authority for people and for AI, with SEO, GEO and content working together.

SEO

Organic positioning that brings qualified traffic.

GEO

Visibility in the answers of artificial intelligence.

Strategic content

Content that builds authority and relevance.

Local SEO

Presence in the searches of your city and region.

International SEO ↗

Strategies for companies that want to grow in other countries.

Structured data

Help search engines and AI understand your content.

Digital authority

Consistent recognition across multiple sources.

Link building

External authority that strengthens your reputation.

Google Business Profile

A strong local presence that builds trust.

Monitoring

Continuous tracking and adjustments based on data.

Where we work

A Brazilian SEO agency that operates in the United States.

RankMaster is headquartered in Belo Horizonte, Brazil, where we are among the best SEO agencies in the city. From there we work fully remotely with businesses in the United States, in American English, using the same method we apply in Brazil, Portugal, the United Kingdom, the United States, Estonia and Paraguay.

Across borders we work with international SEO for companies: technical structure, hreflang and localized content to rank on Google and be cited by AI in each market.

View of Brazil Brazil
Portuguese (BR)

Brazil

Our home base. From Belo Horizonte we serve clients across the country with SEO, GEO and content in Portuguese.

  • ✓Headquartered in Belo Horizonte, MG
  • ✓Clients in every region, served online
  • ✓The base of our international operations
See international SEO →
View of United States United States
American English

United States

We take brands to the largest English-language search market, with the site structured by language and content written for American buyers.

  • ✓Technical structure built for high competition
  • ✓English content written for US searchers
  • ✓Presence in AI answers in English
See international SEO →
View of Portugal Portugal
European Portuguese

Portugal

We serve the Portuguese market with attention to European Portuguese and to how people in Portugal search, not how Brazilians do.

  • ✓Language and search terms from Portugal
  • ✓A dedicated version of the site
  • ✓Blog and content for the Portuguese audience
See international SEO →
View of United Kingdom United Kingdom
British English

United Kingdom

British English presence for businesses that want to be found in the UK, with the search vocabulary of that market.

  • ✓British English, not American
  • ✓A dedicated version of the site for the UK
  • ✓Local search terms
See international SEO →
View of Estonia Estonia
English and Estonian

Estonia

A smaller, highly digital European market. We help technology businesses appear there and generate B2B leads.

  • ✓Less search competition
  • ✓An audience used to digital services
  • ✓Technical content for lead generation
See international SEO →
View of Paraguay Paraguay
Spanish and Guarani

Paraguay

A neighboring market with Spanish-language search. We help brands connect with Paraguayan audiences through localized content.

  • ✓Localized Spanish, not translated
  • ✓Hreflang set by language and region
  • ✓Close to Brazil
See international SEO →
How we work

A clear method, from diagnosis to report

You know what will happen each month before it starts, and you follow what changed with data.

  1. 1

    Diagnosis

    We analyze your site, your competitors and how your business appears today on Google and in AI.

  2. 2

    Strategy and schedule

    We define the keywords, questions and content for the month, presented before we start.

  3. 3

    Technical and content work

    We adjust the site and produce content that answers what your customer asks.

  4. 4

    Google and AI optimization

    We structure schema, llms.txt and pages so AI can understand and cite your business.

  5. 5

    Reporting and monitoring

    A monthly report and continuous tracking, with adjustments based on data.

Who is behind it

Someone obsessed with understanding search before everyone else.

Bruno Alves, founder of RankMaster

Bruno Alves

Founder of RankMaster

Bruno Alves has been an SEO specialist since 2018 and is the founder of RankMaster, in Belo Horizonte, Brazil. He has always been driven by strategy, data and the wish to help businesses grow sustainably through the internet.

When the SEO market was only discussing positions and clicks, he was already studying how generative AI systems select and recommend information. That view put RankMaster among the pioneers in Brazil in standardizing and strategically applying llms.txt, and today it guides a methodology that joins traditional SEO, GEO and digital authority, built for people and for the AI they consult.

We believe in SEO as a long-term asset. It is not about showing up today, but about being remembered always.
Bruno AlvesFounder of RankMaster
Frequently asked questions

Questions about RankMaster

Straight answers about who we are, where we work and how a project starts.

Talk to a specialist ↗
What is RankMaster?

RankMaster is a Brazilian SEO, GEO and AEO agency based in Belo Horizonte, founded by Bruno Alves. It helps businesses get found on Google and cited by ChatGPT, Gemini, Claude and Perplexity, with strategy and content.

Is RankMaster a local agency in the United States?

No. RankMaster is a Brazilian agency that operates in the US market remotely. SEO is digital work, so results come from strategy, execution and clear reporting, not from the address of the agency.

Why work with a Brazilian SEO agency?

Because the method was built and proven in one of the most competitive digital markets in the world, with a team that works in English and in Portuguese. You get a senior strategy and a clear schedule, with a cost structure that is not tied to a big-city office.

Does RankMaster work outside Brazil?

Yes. Besides Brazil, we work in the United States, Portugal, the United Kingdom, Estonia and Paraguay, with international SEO: technical structure, hreflang and localized content to rank on Google and be cited by AI in each market.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is optimization to be understood and cited in the answers of AI such as ChatGPT, Gemini and Perplexity. SEO competes for a position in a list of links, and GEO competes for the citation inside the answer. The two strategies add up.

How does a project start?

It starts with a free analysis: we look at your site, your competitors and how your business appears today on Google and in AI, and then we present the strategy and the schedule. Just leave your WhatsApp number below.

Do you have an office in the United States?

No. We work fully remotely, with video calls and WhatsApp, in American English.

Shall we talk?

The future of search has already started.

The question now is whether your business will be found only on Google, or also by AI. Leave your WhatsApp number and get a free analysis of how your business appears today.